Charm Jewellery Customized on Touch-Screen Devices

The largest privately-held jeweler in the US, Shane Co. has developed the first online charm jewellery customization platform that is compatible with iPhones and iPads. ShaneCo.com allows users to select a style of pendant, bracelet of earrings, add or remove charms with a drag-and-drop interface and then order the piece of jewellery directly on the website.