Charm Jewellery Customized on Touch-Screen Devices

Published: January 30th, 2011

The largest privately-held jeweler in the US, Shane Co. has developed the first online charm jewellery customization platform that is compatible with iPhones and iPads. allows users to select a style of pendant, bracelet of earrings, add or remove charms with a drag-and-drop interface and then order the piece of jewellery directly on the website.

The Charm Builder provides an enhanced shopping experience, allowing users to choose diamonds, rubies, sapphires in various colours. The platform offers superior quality photography, showing the charm jewellery in perfect scale. Shane Co. offers 14 karat white or yellow gold, with charms made from natural gemstones only. The Charm Builder was developed by the in-house web development team.


Recommended Jewellery to Buy today